1. One unique story per entry (you can submit more than one alternate use per product which will each count as a unique entry).
2. The discovery needs to be outside of the recommended use of the product (i.e. using the Golden Dewdrop Esssence on your décolletage is part of the directions for the product, so would not count as a unique discovery).
3. Your unique discovery should not be in contravention of any product warnings (i.e. if the product states to avoid the eye area, a story involving using the product on your eye is subject to disqualification).